Increasing 44% brand association through UX Strategy

Lead Designer at Actilum

UI of Dimble lighting control app displaying grouped and saved devices on a dark-themed mobile screen

Context

  • About

    Actilum is a Barcelona-based manufacturer of custom LED lighting, known for made-to-measure solutions and strong client relationships in the retail signage sector.

  • Challenge

    The company’s core values weren’t being perceived by clients, and its market positioning had fallen behind competitors. We needed to define a solution that responded to real user needs while also rethinking the business strategy, product vision, and brand expression—internally and externally.

  • Impact

    By combining design research, competitor benchmarking, and cross-team collaboration, we created an actionable brand strategy, an opportunity map for smart lighting products, and a unified vision for future developments. This laid the foundation for Dimble and elevated Actilum’s market relevance, product portfolio, and client engagement.

  • Team

    • Portaif of Demián

      Demian Epsztein

      Co-Founder
    • Portaif of Nicola

      Nicola Dimitrov

      Co-Founder
    • Portaif of Josemi

      Josemi Rodríguez

      Designer
    • +3

  • My tasks

    • User & competitor research
    • Define strategic product positioning
    • Create brand & design guidelines
    • Map market-ready opportunities

  • Timeline

    January 2018 — January 2019

Highlights

+44%

Brand association

2

New market areas to explore

Research insights

Informed next-gen product design

Design-led roadmap

Guided smart lighting evolution

Strategic rebranding

Aligned with user values

Solution

Reach out for further details

This project is NDA protected, so I can’t show it publicly. If you're interested in learning more about the process, outcomes, or my role in these cases, feel free to reach out via email or connect with me on LinkedIn.